Wednesday, April 1, 2015

The Gorgeous White Hell Where They Test Your Winter Tires


Spanning over more than 1,700 acres, the Ivalo Testing Center, or as they call it, “White Hell,” is the place where Finland’s snow tire maker, Nokian Tyres, tests their winter tires in extreme conditions, using over 20 different snowy or icy test tracks, including the world largest indoor ice rink.


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