The unlikely reason GM still makes a Hummer cologne ~ ok Car Guys

Friday, February 20, 2015

1:45 PM

The unlikely reason GM still makes a Hummer cologne

The year was 2004. GM, riding high on the profits of SUVs, was basking fully in the oversized image of Hummer. The obvious way to celebrate was a branded scent. "Hummer," produced by Elizabeth Arden, was born into a squat bottle with an oversized name badge—spot on packaging, as it turns out.